He is a restaurant owner in Northern California, and his perspective is always very interesting. Anyway, check out the post. He talks a bit about the type of people who are ardent supporters of things such as a living wage in the abstract, but see no connection between that and what they pay for on a daily basis.
We can't expect restauraunteurs or farmers or shop owners to run a business holding to the ideals that we hold dear ... be it living wage or organic or non-gmo or local or seasonal ... without being able to support that proprietor with our business. Once we have determined that the proprietor has honest, true prices, we have to walk the walk and show the business, with our wallets, that we honor the cost that they are charging.